Market Opportunities Analysis of Drink Water in East China
Recruitment time: 2007-08-10——2007-10-10
Recruitment organization: HMI
I. Background
China drink water industry is growing up, at the same time, the enterprises is cultivating new economic increasing point according to the demand of market. The consumption of drink water is going up; therefore, the market potential is still very great. This report is on the base of drink water market in esat China. Through SWOT analysis, HMI will make sure the internal and external environment of enterprises, helping the customers find out develop opportunities in east China.
II. Objects
Drink water manufacturers in east China
Drink water distributors in east China
Drink water consumers in east China
III. Contents
1. General environment
population
economy
polity
social culture
scientific technology
2. Market maturity
product penetration
lifecycle of the product
market scale and market potential computing
market trend
3. Consumer behavior
consumer's character
consumption custom and changing trend
purchasing motivation
purchasing habit
4. Status of the industry:
the number of suppliers and the quantity of their supplies
distributors
5. Competition structure
the popularity of major competitive brands
the market share of major competitive brands on general market and marketing channels
consumer structure of major competitive brands
pricing of the major competitive brands
marketing channels, stores' position, and supplying of major competitive brands
advantages and disadvantages on marketing channels of major competitive brands
promotional events of major competitive brands in shopping malls
the expense on AD of major competitive brands
6. Major enterprises' capabilities
design ability
producing capability
marketing ability
financing ability
managing ability
7. Major enterprises' performance analysis
sale
profit
cost
sales increasing rate
sales profit rate
market share
IV. Methods
1. Site visit: site visit to suppliers and distributors
2. Questionnaires: drink water consumer questionnaires
3. Telephone interview: telephone interview to drink water manufacturers
4. Depth interview: manufacturers and distributors
5. Data gathering:
population and economic statistical data
drink water industrial data
fast moving consumer goods data
V. Time of investigation
2007-08-10——2007-10-10
VI. Quotation
CONTENT
PRICE(RMB)
NO.
TOTAL(RMB)
Site visit
5,000
5
25,000
Questionnaires
300
100
30,000
Telephone interview
300
10
3,000
Depth interview
2,000
10
20,000
Data gathering
5,000
2
10,000
Data ordering and report editing
5,000
1
5,000
Total
93,000
Recruitment number: the first 10 customers (average: 9,300 RMB per customer)
VII. Recruitment members
Drink water distributors
Drink water manufacturers
Drink water investors and new incomers
Foreign fast moving consumer goods research institutes
VIII. Recruitment number
The first 10 customers (average: 9,300 RMB per customer)
IX. Advantages
The report includes the latest data on industry, enterprises, and consumer;
The report is accurate and visual with illustrations, tables and characters;
The expense is low;
Professional recruitment. Be confidential to the third part.
