To comprehend the general market of luxury watch; to acquire the consumers' population character, consumer behavior, and consumer value data; and to know the current consumer's status and outlook for the consumption trend.
II. Object
Luxury watch owners
Luxury watch potential customers
Luxury watch distributors
III. Contents
Population statistical behavior of luxury watch owners;
Population statistical behavior of luxury watch potential customers;
The types of watches the customers bought;
Purchasing time, place, and amount;
Market presentation of major luxury watches brands;
Luxury consumer behavior of interviewees.
IV. Focus group
1. Focus group: 3 focus groups
luxury watch owners
luxury watch potential customers
luxury watch distributor
2. Questionnaires
luxury watch owners
luxury watch potential customers
3. Data gathering:
the latest luxury consumption statistical data
the current status of watch industry
V. Time of Investigation
2007-08-01——2007-10-01
VI. Quotation
CONTENT
PRICE(RMB)
NO.
TOTAL(RMB)
Focus group
8,000
3
24,000
Questionnaires
300
200
60,000
Data gathering
5,000
1
5,000
Data ordering and report editing
5,000
1
5,000
Total
94,000
Recruitment number: the first 10 customers (average: 9,400 RMB per customer)
VII. Recruitment member
Famous brand watch manufacturers
Famous brand watch distributors in Beijing
Foreign luxury research institutes
VIII. Recruitment number
The first 10 customers (average: 9,400 RMB per customer)
IX. Advantages
Abundant data on luxury watch consumer behavior and consumer psychology;
The report is accurate and visual with illustrations, tables and characters;
The report is combined with questionnaires and focus group results;
Professional recruitment. Be confidential to the third part.
