Through the attention and data gathering to China tourism market in recent 3 years, HMI found that the focus cities, tour spots, traffic conditions, and shopping environments are changing rapidly. The main objects of this survey is according to those contents.
I. Classification
Group tourists(Europe, America, Japan)
Help-self tourists(Europe, America, Japan)
China major tourism services
II. Contents
Tourism information channels
Tourism anticipate expense plan
Major focus cities, tour spots and evaluations
Type of purchasing, place, and consumption trends in touring
Development of companies in tourism industry and modes of promotion
Outlook for the future market
III. Methods
Entire distant tracking, shot and face-to-face interview to different companies of travelers from 5 countries
Face-to-face interview to 10 more help-self travelers
Face-to-face interview to managers in China major tourist services
Telephone interview to 20 professional guides
Telephone interview to government tourism department in Beijing, Shanghai, Guangzhou, Chengdu, Zhang Jiajie, and Suzhou, etc.
Second hand data gathering
IV. Time of survey: 2007.08.01——2007.10.30
V. Quotation:
CONTENT
PRICE
No.
TOTAL
Investigation with group and shot
8000
5
40000
Face-to-face interview to help-self travelers
1200
10
12000
Telephone interview to travel agencies
500
4
2000
Telephone interview to professional guides
300
20
6000
Investigation of government tourism department
500
6
3000
Second hand data gathering
5000
1
5000
Data ordering and report editing
5000
1
5000
Total
73000
VI. Recruitment members and number
Recruitment members:Large and medium tourism services, governments of places of interests, shopkeepers, foreign tourism consulting institutes, etc.
Recruitment number:first 10 customers(Average: 7300 RMB per customer)
VII. Advantages
HMI offers customer professional and timely report with true contents. By illustrations, pictures and characters, the report is readable. Be confidential to the third part and the expense is low.
