As a world famous Japanese company, they wanted to know the business environment of compound wood flooring market in China to find out qualified suppliers. Now they commissioned us to collect information and help them to know the current industrial status and solve some technological problems, besides, give some advices to purchasing manager, so as to reduce purchasing cost and create business value.
Chinese Market
In building material market, there are numerous types of compound wood floorings, and there was no standard to classify different floorings: some enterprises classify their products by specification, others by materials, cork or hardwood, or even by the types of trees. However, they produce and sale flooring according to 3 types: hard wood flooring, compound wood flooring, and strengthened compound flooring. As an important point in this survey, compound wood flooring is found to be classified into 2 types: multilayer compound wood flooring and 3-layer compound wood flooring, and the latter type enjoys the good quality. 3-layer compound wood flooring consists of 3 layers: the surface layer is rare hardwood board; the middle layer is cork board; and the bottom layer is poplar wood or other middle-hard-woods. Those 3 layers of wood are heat pressed by synthetic resin glue. This kind of structure help the flooring enjoys more merits than common hard wood flooring, adjusting inner stress effectively, solving the problem that the wood materials would change their shape with seasons. Due to the compound wood flooring is made up of natural wooden materials, the price of raw materials, especially the surface layer material, decide the final price of floorings. The compound wood flooring will belong to superior grade, if the surface layer is made by walnut, rosewood, or teak; the flooring belongs to middle or low grade, if the surface layer is made by oak, beech or similar ones.
Some predicted problems before the survey
Some compound wood flooring made by Chinese manufacturers does not match the Japanese standard in terms of raw material, specification, environmental protection standard, and label remarking.
Some compound wood flooring made by Chinese manufacturers does not have a stable useful life or performance.
Some compound wood flooring made by Chinese manufacturers is more expensive than hard wood floorings.
Some powerful enterprises in central China did not good at logistic and supplying management.
Some manufacturers did not have sound quality control system, so it is a risk to purchase products from those enterprises.
Some manufacturers do not have Japanese employees, so the business communication can not be carried out.
Did not clear about the laws or polices on compound wood flooring in texture department, customs, and forestry.
Other problems.
Our responsibility
Collecting information of top 30 compound wood flooring enterprises in China (name, turnover, production capability, areas of sale, etc.), as well as the map of them.
Collecting information, such as the source and type of surface layer raw material, local labor expenses, logistic expenses to the nearest seaport, local tax, technical system in each enterprise, the product's factory price and market price, etc.
Selecting qualified enterprises through face-to-face communicating with customers, and to site visit to those enterprises and communicate with managers, making credit report..
Accompany Japanese manager to site visit factory and to do business negotiation. Choosing a sample randomly and sent to the national quality inspection bureau, and then mail to the customer a Japanese report.
Put forward the standard to the products, help the factory to establish quality control system and supervise its implementation in early stages, and report to Japanese customer timely.
Assisting both parts to draft out and sign contract.
Find out qualified logistic institution, and know their transport costs, vehicles condition, management system, and edit report to Japanese customers.
Find out qualified transport insurance institution.
Export the initial shipment of goods.
Edit report.
Customer's evaluation
According to the result, Japanese manager has a high opinion to the staffs and manager in our company:
HMI had fully prepared for the project in initial stage, and summarize the problems in market.
HMIs investigators enjoy high personal quality and work efficiency.
HMI has the ability to do well in public relations, so acquire many purchasing and cooperation convenience from government.
The report is integrity and detailed, and make the Japanese manager know Chinese market rapidly.
A world famous automobile manufacturer planned to purchase aluminum materials in China to reduce production cost and to maintain good fame of environmental protection. They commissioned us to do market survey in China, helping them to get a throughout knowledge of aluminum manufacturing and processing, aluminum supply and market price, and give some advices on purchasing.
Chinese market
According to the statistical data in IAI, since Jan. 2006, the stocks in western countries have a decline trends, and at the end of October, that figure had down to 2876000 tons, decreased by 12% comparing to the early day of the year. Meanwhile, the stock of unprocessed aluminum has down to 1601000 tons. Related data revealed that the stock of manufacturers had no room to decrease, and the recent stock is just equal to 3.5 weeks output. From the exchange stock, the quantity of aluminum is reducing from March this year, and fluctuated between 675000 and 685000 tons. Relatively speaking, the decrease in domestic exchange is more than that of foreign ones. At the end of this month, the aluminum stock in Shanghai Exchange is down to 20000 tons, decreased by 18000 tons. The reason of the dealing increase is that the aluminum consumption and export are in good condition, therefore, the consumption of original aluminum is increased.
China aluminum (aluminum scraps) market mainly rely upon importing, recycling and processing waste engines and aluminum parts, and some enterprises, who manufacture decoration materials, aluminum wheels, aluminum alloy parts, have scraps recycling technique.
Some predicted problems before the survey:
Do not know about the aluminum dealing policies in government department (such as business dept., Customs, environmental protection dept., and tax dept.). Besides, do not know the developing trends.
Do not clear about the influence on aluminum market due to the increase cost on electric power, energy, and transport.
Do not have Japanese employees, so the business communication can not be carried out.
The price of aluminum and aluminum scraps are fluctuating, so the price in report will different from the latest price. Besides, the quotation will different from the price in real business.
Our responsibility
Collecting the maps of China original aluminum manufacturers
Collecting the maps of China aluminum scraps processing enterprises
Collecting company structure and investment trend of CHALCO.
Collecting original aluminum market quotation and factory price form Oct. 2005 to Oct. 2006.
Collecting distributing information of domestic original aluminum.
Collecting original aluminum yearly consumption ability of domestic aluminum processing enterprises.
Collecting the information of aluminum scraps resource channels, price, and dealing expenses. (recycling from manufacturers, from market, and the import condition in 2006).
Collecting the production condition and market price of aluminum powder, crumbs, and foundry parts, etc.
Collecting the information on domestic aluminum scraps distributing channel.
Visit subsidiary company of CHALCO to acquire the latest trends.
Visit domestic aluminum scraps recycling company to acquire the latest trends.
Analyze to China aluminum market and give some purchasing advices and solution
Customer's evaluation
The customers have high opinion on this survey:
Market map is detailed and integrity.
The information is correct and reliable.
Investigation efficiency is very high and professional.
The market analysis is very professional.
Case3
NameChina Vehicle Parts Exterior Market Survey
Project description
A famous vehicle parts exterior commissioned us to collect information on staffs, current demand, future demand, assembly flow, etc.
Chinese Market
With the trend of increasing, HMI believes that the vehicle parts exterior market demand will increase by above 30% annually. Some famous enterprises, such as Yanfeng Visteon, Jiangyin Mould Plastic Group, Minth Group have more than 40% of market share. However, if other enterprises want to compete with those enterprises, one of the problems they need to solve is to acquire Japanese and European enterprises' trust and cooperation opportunity.
Some predicted problems before the survey:
Do not know the competitor's auto type, products, annual output, and price, etc.
Do not know the information about the purchasing manager, quality control manager, raw materials, or certification institution.
Do not know the product assembly flow, products certification flow, or other instructions.
Do not know which kind of product or price the target factory needs.
Our responsibility
Collecting information on the products supplying condition, value constitution, and cost structure of competitors.
Collecting the purchasing managers contact information, quality control managers contact information, educational background, and information on raw material importing and managers information.
Collecting products assembly flow and detailed information.
Collecting products certification flow and detailed information.
Collecting the manufacturers evaluation to the products and the disqualification ratio.
Collecting information on how do the manufacturers know their customers, and how they evaluate them, and whether they have the opportunity to cooperate.
Collecting information on the new cars market performance and the receivable price.
Give some market assembly advices and marketing solutions.
Customers evaluation
We can acquire information as much as possible in a limited period of time, which embodied the professional background of HMI and the investigators' personal qualities. According to theses investigation results, we hope to establish long term cooperate relationship with HMI ---- Manager in Customer's company.
