The proportion of China automobile market share is growing higher year by year. So the consumer behavior and psychology are issues the manufacturers eager to know. For further explaining the demand and preference of Chinese people living in city and town, and for positioning the car's model in the future, HMI develops this recruitment.
II. Object
Having-car families
Potential customers(the family which has car purchasing intent within a year)
III. Contents
The different demand for family cars caused by different regions and income levels;
The car's model, level, equipment, price needed by the people, and their demand intent, usage and consumer psychology;
Using, consumption circumstances and the influences of family car in China currently.
IV. Methods
1. Focus group: having car families and potential customers focus group
2. Questionnaire: consumer questionnaire
3. Data gathering:
consumption statistics to the up to date cars
Automobile Industry Status
V. Time of Investigation
2007-08-01——2007-10-30
VI. Quotation
CONTENT
PRICE(RMB)
NO.
TOTAL(RMB)
Focus group
8 ,000
2
16 ,000
Questionnaire
300
500
150 ,000
Data gathering
5 ,000
1
5 ,000
Data ordering and report editing
5 ,000
1
5 ,000
Total
176 ,000
Recruitment number:first 10 customers(Average: 17,600 RMB per customer)
VII. Recruitment members
Auto parts suppliers
Auto manufacturers
Foreign consulting institutes in Auto industry
VIII. Recruitment number
First 10 customers(Average: 17,600 RMB per customer)
IX. Advantages
Full and accurate data on consumer behavior and psychology;
With illustrations, tables and characters, the report is accurate and visual;
The expense is low;
Professional recruitment. Be confidential to the third part.
