Provide the auto tire raw material suppliers with the information of tire manufactures, selecting the qualified manufactures;
Provide the auto tire manufactures with the competitive intelligence;
Provide data support to auto manufacturers with the information of tire suppliers
II. Investigation scope and object
1. Investigation scope:
main scope: auto tire manufacturers and distributors
assistant scope: auto raw material suppliers and auto manufacturers
2. Investigation object: designated by customers or HMI's recommendation
III. Contents
The final content could be confirmed by customers, and the following parts are just for reference:
1. Basic information of tire manufacturers
registered information
shareholders
history
senior managers
enterprise size
organization structure
HR
salary
primary and secondary business
2. Capital operation (merge and acquisition)
branch office
holding(sharing holding) company
3. Procurement
cooperative suppliers
the principal person responsible for the procurement
procurement process
4. Producing
equipment and technique
quality and other adjustment
plan of enlarge capacity
key equipment
5. R&D
organization structure of R&D department
capability of R&D
management control process of R&D
difficulties of R&D
partnership with institutions and individual
long-range strategic planning
6. Quality control (raw material control, producing process control, and finished products control)
quality control method
internal quality target
actual performance of internal quality
external quality problem
7. marketing
organization structure of sales department and staff responsibility
indicators, standard and methods of performance check
marketing pattern
current market strategy
annual sales performance (monthly data)
average price of new product
brief introduction of main target clients
8. Financial condition
financial statement of recent years
profit analysis of primary service in 2006
capital chain
cost analysis of main products
IV. Data sources and collecting methods
1. Database of HMI
2. Depth interview of employees
sales department
financial department
R&D department
HR department
3. Telephone interview
4. Industry information
V. Project schedule (for reference)
Project process
Participant
Schedule
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Project establishment
Clients &HMI
Project discussion
HMI
Investigation
HMI
Interim results report
Clients &HMI
Latter part of the survey and data verification
HMI
Presentation
HMI
Feedback and summary
Clients &HMI
VI. Quotation (for reference)
CONTENT
PRICE(RMB)
NUMBER
TOTAL(RMB)
Basic information
3,000
1
3,000
Capital operation
5,000
1
5,000
Procurement
8,000
1
8,000
Producing
8,000
1
8,000
R&D
8,000
1
8,000
Quality control
8,000
1
8,000
Marketing
1,000
1
1,000
Financial status
8,000
1
8,000
Industry information
3,000
1
3,000
Report writing
5,000
1
5,000
Total
57,000
VII.Project management and team
VIII. Report format
Submit two electronic files (PPT, Excel) and a Word document.
PPT: visual and vivid
EXCEL: accurate and precise data
WORD: easy access and preservation
IX. Who need this survey
Tire raw material suppliers
China auto tire manufacturers
Foreign tire manufacturers
Auto manufacturers
X. Recruitment members
The former five corporate customers will be the recruitment members. The costs are shared by five clients, and research reports are only for those. Otherwise, HMI is willing to accept legal responsibility.
If customer requests to use the report unilaterally, HMI can specialize the survey proposal. The cost of the survey are paid by the client alone, the result is not available to third parties.
